Friday, 21 September 2007

Web 2.0 vs. Enterprise 2.0

Up to now I have been using these terms interchangeably - however a posting on our intranet has helped me realise that the differences are significant (and extend beyond the obvious - namely that Enterprise 2.0 is use of Web 2.0 tools in the workplace).

"Both Web 2.0 and Enterprise 2.0 use the same tools, but the environments they are used in are very different.

In Web 2.0 there are millions of users based in a flat organisational structure where a culture of sharing predominates. In Enterprise 2.0 we have hundreds/thousands of users in a hierarchical structure where a culture of hording predominates. " [Gardner]

Consequently, while a lot can be achieved at a 'grass roots' level, moving blogging etc to the mainstream of internal workplace communications (and learning !) is unlikely to occur without significant top-down support.

So what are the implications for Learning & Development ?

I'm struck by the similiarity with the need for Senior Leader sponsorship to embed learning (as we know - even the best designed training will fail to change behaviours of the majority of delegates without it !)

... helping early adopters build such sponsorship is something that could be in our own interests (assuming we believe blogs etc drive reflection & informal learning)

...time to start building stakeholder maps, engagement strategies etc !?